This occurs when the seller charges the consumer the higher of two or more prices displayed in respect of a product. According to Section 39 of the Act, the products should be sold at the lowest prices displayed.

If, however, it is obvious that the lower price is an error, then the Fair Trading Commission may not require the merchant to charge that price. For example, if an item that is normally sold for $1000 is priced at $10.00, it would be considered to be a misprint and the merchant would be allowed to charge the higher price.

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