This Strategic Plan covers the FTC’s core activities, such as those relating to receiving and investigating complaints, executing competition advocacy initiatives, carrying out market studies, and public education activities. The FTC has set three primary objectives for the medium term. Firstly, improving consumer welfare and facilitating growth in the business environment through focused enforcement of the FCA mainly in the banking and finance, agriculture and energy sectors and in matters that affect MSMEs. Secondly, strengthening the competition culture in Jamaica among policymakers in MDAs related to Support areas such as finance and administration, information and communication technologies (ICT), human resources, monitoring of internal processes and systems, and strategic planning ensure that the core activities are undertaken efficiently and effectively.