Is “no refund” a legal policy?

The Law relating to the Sale of Goods stipulates that all goods which are offered for sale must be of a merchantable quality. This means that the quality must be of an acceptable standard. If the consumer purchases goods that fail to meet this standard, he is entitled, in certain circumstances, to reject the goods and demand full refund. A merchant’s refund policy must therefore be established in accordance with the said Law, and any Policy which states “No Refund” without more, is by its very nature, in breach of the Sale of Goods Act.